Qandeel Baloch: (Urdu: قندیل بلوچ) ; March 1, 1990 – July 15, 2016), born Fouzia Azeem (Urdu: فوزیہ عظیم, was a Pakistani model, actress, feminist activist and social media celebrity. Baloch rose to prominence due to her videos discussing her daily routine and various controversial issues.
Baloch first received recognition from the media in 2013, when she auditioned for Pakistan Idol; her audition went viral and she became an Internet celebrity. She was one of the top 10 most searched people in Pakistan and both celebrated and criticised for the content of her videos and posts.
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Baloch’s fame was based on her social media posts – pictures, videos and comments. These were considered bold by the largely conservative Pakistani community. Some international news media compared her to Kim Kardashian, however local commentators stated that she was more significant than Kardashian as Baloch “went against the norms of society” and lived life on her own terms.In June 2016 Baloch met senior cleric Mufti Abdul Qawi in a hotel room to learn more about her faith; the interaction between them brought mayhem on social media platforms as their photos went viral online. She also wore a hat with the Mufti’s signature] The meeting led to the Mufti being suspended from his position on one of Pakistan’s religious committees.
A previous stunt which spread in social media was her promise to strip dance for her nation and to dedicate her dance to cricketer Shahid Afridi if Pakistan won the Twenty20 match against India on 19 March 2016. She released a teaser on social media, which went viral, but Pakistan lost the match. Some Indian media compared her with Poonam Pandey due to her controversial personality and similarities.
As her media presence grew, Baloch began to use her position to comment on women’s position in Pakistani society. The week before she died, she released a music video entitled Ban, which mocked the restrictions placed on women in the country.
In an interview with controversial anchor Mubashir Luqman, Baloch named Sunny Leone, Rakhi Sawant and Poonam Pandey as her inspirations.She also said that many organizations, people and media groups were calling her to feature in their shows to increase their own ratings.
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